Coinbase Launches TV Ad Campaign to Change Perception of Crypto
Coinbase, the largest cryptocurrency exchange in the US, intends to launch a television advertising campaign in Washington, DC, to reshape the public’s view of digital currency. Rather than promoting its own services, Coinbase aims to influence the portrayal of the crypto industry as a whole. CEO Brian Armstrong highlights how crypto can advance America and promote economic freedom. Read full article below.
Coinbase, the largest cryptocurrency exchange in the United States, plans to launch a television advertising campaign to transform the public’s perception of digital currency.
Notably, the bulk of US legislators and regulators are headquartered in Washington, DC, where the ad campaign will go live. The CEO of Coinbase, Brian Armstrong, gave some insight into the ads’ performance.
Modernization of Financial System
Instead of pushing its own wares, it seems the exchange wants to influence how the cryptocurrency industry is portrayed. Armstrong sends a brief video statement outlining “how crypto moves America forward and why it’s the most important technology we have to create more economic freedom.”
The goal of the crypto advertising campaign as a whole is to demonstrate how the digital asset business can contribute to the modernization of the financial system. The CEO chimed in that it is time to upgrade the infrastructure. According to Armstrong, the innovation behind cryptocurrency is unstoppable since most nations have already begun using the technology.
He elaborated on how the public’s conception of the crypto market is tied to fears of financial scams and fraud. As a result, Armstrong said, crypto is more than simply a transactional tool; it’s also a broadly applicable technology.
Meanwhile, the $COIN price on Coinbase rose after hearing about the TV ad campaign. Overall, the $COIN stock price has risen by almost 6% since Monday’s market start. The $COIN price has been very stable around the $60 mark after dipping to the $49 level in the first week of May, 2023.