Google Play Implements Policy Change to Allow NFTs in Apps and Games

Summary: Google Play has announced a policy change allowing the incorporation of digital assets like non-fungible tokens (NFTs) into applications and games. Developers must disclose in the Play Console that the app uses blockchain technology. This will enable developers to combine traditional games with user-owned content and increase user loyalty through unique NFT rewards.

Today, Google Play announced a significant change in policy. Enabling the incorporation of digital assets like non-fungible tokens (NFTs) into applications and games published on the platform. Tokenized asset trading and earning capabilities will require developers to disclose in the Play Console that the app makes use of blockchain technology.

Increasing User Loyalty

Joseph Mills, Group Product Manager at Google Play, said in a blog post that this would enable developers to combine “traditional games with user-owned content.” And increase “user loyalty through unique NFT rewards.” Mills’s article emphasized the importance of user confidence.

It stated:

“While tokenized assets are meant to build more enriched, immersive experiences, as an added user protection, developers may not promote or glamorize any potential earning from playing or trading activities.”

Collaboration with Reddit

In developing this new strategy, Google collaborated with a number of partners. Including Reddit, which has had great success with their Avatar NFTs. According to Reddit’s senior technical manager Matt Williamson, the amended standards are “aimed at creating a level playing field that promotes user trust, and responsible usage of blockchain technology.”

Gambling Eligibility Standards

This adheres to Google’s policy for Gambling, Games, and Contests with Real Money on Google Play. This effectively prohibits applications that have not fulfilled gambling eligibility standards. From promoting the purchase of in-game items such as “loot box” for the purpose of winning NFTs.

Change in Attitude Towards Web3

Google’s stance on blockchain-based products has been called a “black box” in the past. With games like “Bitcoin Blast” being removed from the Play Store in 2021 without an explanation. The new rules do not modify the store’s 2018 restriction on cryptocurrency mining apps.

By permitting ArDrive Mobile, an app for decentralized data storage, to debut on the store in 2022. And by allowing Axie Infinity: Origins to be featured in some Google Play territories, the firm has shown a change in attitude towards Web3. At the same time, in April of 2023, Google Cloud established a program to aid Web3 developers in speeding up their businesses.

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