Coca-Cola Unveils NFT Collection on Coinbase’s Base Network
NFT
Key Points:
- Coca-Cola launched its new NFT collection on Layer-2 platform Base, by coinbase.
- Coca-Cola’s ‘Masterpiece’ NFT series features work from up-and-coming digital and on-chain artists.
- On August 9, Coinbase released the public beta of its Base mainnet.
American giant Coca-Cola made the announcement of its new NFT collection on Layer-2 platform Base, released to the general public last week by cryptocurrency exchange Coinbase.
Coca-Cola’s ‘Masterpiece’ NFT series features work from up-and-coming digital and on-chain artists. The works of current masters like Aket and Vikram Kushwah coexist alongside classics like “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer.
Role of a Curator
By becoming blockchain valuables, these pieces receive new significance for art lovers taking part in the Onchain Summer event. Coca-Cola®, via “Masterpiece,” plays the role of a curator, collecting and celebrating works of art and stories from across the globe.
The Coca-Cola® ‘Masterpiece’ is more than simply a beautiful display of works of art. It’s a metaphor for the interconnectedness of art, technology, and humanity on the blockchain. By establishing a digital presence, Coca-Cola® is serving as a model for other businesses. This assortment reaches well beyond the confines of conventional art museums and galleries. Coca-Cola® is a tremendously crucial generational marker, said featured French artist Aket.
On August 9, Coinbase released the public beta of its Base mainnet. Over a hundred dApps and service providers are hosted on the Coinbase Base platform, which also solves problems users would have to access the Ethereum blockchain.
The Rollup network functionality of the Base platform is built upon Optimism’s OP Stack software. It can process transactions independently of the main Ethereum blockchain in this way. The aim is to provide a more effective platform for dapps that makes advantage of Layer-2 approaches.
These approaches are indicative of a broader industry movement towards addressing the scalability and cost issues plaguing key blockchain networks.
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